These colors are approved for text overlay only at the sizes and colors defined to maintain compliance with the WCAG 2.0 guidelines.

• AA designated text overlay must be 18px minimum.
• AAA designated text overlay must be 12px minimum.
• HEX (#) colors should be used when designing websites.
• CMYK colors should be used when designing for 4-color printing.
• RGB colors should be used when designing graphics for digital signage and projection. Photos and graphics should also be converted to RGB for web use.

For your convenience, you can download the UARK Web Colors Adobe Swatch Exchange file. InDesign, Illustrator and Photoshop all support the exchange of colors via ASE files. In the swatches dialogue box, select "open swatch library" from the hamburger menu and select the UARK-Web-Colors.ase file.

Please refer to this website example as a guide for using complimentary colors on the web properly.

To assist copying HEX codes and CSS class names, clicking a color code or class name will highlight the text and copy the value to your clipboard.

Primary Colors

Approved primary colors and text overlays appear below. The application of these specific colors will create a strong and consistent brand identity for the university.

Secondary Colors

Approved secondary colors and text overlays appear below. These colors may be used to enhance a design but should not dominate it. It is important to maintain a sense of hierarchy, balance and harmony when using the UARK web color palette. Our color system is flexible, but please use restraint. Unique and exciting color palettes can be created from as few as one or two colors in addition to the primary palette.